Yes, there’s lots of clever stuff we designers and developers are doing at the moment to solve a multitude of problems but for the most part, the average user still tends to think the web is Facebook or that the device they’re on – be it a laptop, phone or internet enabled toilet seat – is “the internet”.
We know the technical terms, god knows it’s difficult enough explaining basics like why you shouldn’t paste content straight from Microsoft Word into your CMS or that Comic Sans isn’t really as fun as they think. Why on earth did we think they’d grasp adaptive images and content being device agnostic.
I’m a big fan of showing rather than explaining the ideas of responsive design and typically when we talk to clients we simply demo a couple of sites on a phone and a tablet and that’s a much quicker way to show a different layout and structure than explaining it using technical terminology.
I often feel users never really consciously care about design. Most people only notice a design decision when it’s a bad one and something is made difficult or goes wrong.
Good design is subtle and almost invisible, responsive design is just that. It doesn’t need shouting about to users and clients, it just needs to work – wherever it’s being used.