Right now I’m getting more wound up by the day, a running jacket I ordered on Sunday night still hasn’t arrived. It’s Thursday night as I type. That means if it turns up tomorrow (ironically ordered from a company less than 20 miles away) that will be 5 days for delivery.
I had no option but to pay a £5 postage fee on top of my order. I know for a fact it costs nowhere near that much to post a very small running jacket and combined with a 5 day delay I can only conclude there’s a 2-4 day delay from the time an order is placed and when it’s shipped because most of the time post arrives next day.
Postage has long been seen as a means of making another couple of pounds to an order but frankly it just feels shifty these days. So many companies offer free postage it’s almost expected these days. Most people know how long first class post takes to arrive and it’s no more than 2 days. Often those 2 days are being sold some sort of “premium” or “priority” delivery speed with a lower cost often being assigned to the 4-5 day delivery timescale.
The mental price breakdown
I’d be willing to bet that given the option of a £40 jacket with £5 postage and and a £45 jacket with free postage, there would be a significant number of people who would actively pay the higher product cost in order to get “free” postage. For suppliers, it’s easier for customers to forgive a slower delivery time when it’s “free” and free postage is a powerful marketing tool.
I know one thing for sure, if I have to pay for postage it’d better turn up in a timely manner.
What are your thoughts on free postage vs lower base prices?