How many times have you seen a social media “strategy” which goes no further than signing up for a Twitter account and never using it? It’s shoddy and frustrating to see. It doesn’t really help anyone in the longer term but hey, it’s ticked off a managers list somewhere as being done and they can move onto the next pressing issue.
The source of my discontent today is a slightly misleading press release on The Drum
London NHS Trust becomes the first to launch ‘fully responsive’ website
The trouble is that it’s not fully responsive, elements are hidden away using display:none, the homepage is still pulling down the thick end of .5mb worth of data (slowly) and carousel images are simply shrunk in the browser.
Sure, it’s partly responsive and does some of the things we’ve come to expect but like many projects, this is now probably launched and ticked off as “done” despite some pretty fundamental limitations in how it’s been developed.
Responsive design is making better use of assets, delivering relevant media and leaner code, using a fully flexible layout that doesn’t hide things on different devices.
It’s certainly a massive step in the right direction but we should be pushing for better and we certainly shouldn’t accept labels like “fully responsive” when it’s not.
Have a poke around http://www.clch.nhs.uk/