It’s been an interesting few weeks working on the Offroadcode redesign because we’ve decided to take a long hard look at how we portray ourselves and it’s something I’ve long struggled with on this site too.
Is it a still a portfolio? Probably not, I’ve not done any freelance work that I’d consider an accurate representation of my current skill set for a while. Is it a blog? Probably closer, I don’t have a comment form so it’s probably more like a one way journal of my thoughts.
Luke Jones recently wrote “your portfolio is rubbish” and for the most part I agree with what he wants to see for designers/front end guys. He’s right but there’s another aspect of many portfolios I’d love to see people address and it’s that many people are “selling standard” as being unique.
I’m not commenting on the quality of work or skills people have got, but more the realisation I came to for this site and our own work site that we rely far too heavily on things that should be entirely standard and almost go without saying.
I’m as guilty as the next person here and have to remind myself that the following aren’t unique selling points, they’re what we should be delivering as standard.
- A passion for the craft of design/development/etc
- An eye for the little details
- A desire to create great user experiences
- Delivering projects on time & budget
- Being reliable
I’d be willing to bet many readers have similar statements in their portfolios or agency sites (I know, I have). These sorts of things are what I’d expect from any designer I worked with so I’m taking some time to look at how to present my skills and experience better as well as those of Offroadcode and it’s tough. Really tough.
When you next have an hour, try going through your own site or look at sites of your peers and see how often these sorts of terms and “services/skills” are listed and see if you can do better. Throw standard out the window and really try to drill down to what truly makes you (or your company) unique.